About Pure Blue

When Mother Nature alone can no longer take care of our most valuable treasures, it is up to us to ensure that these precious gifts are conserved for future generations.

Founded in 2010, Pure Blue Foundation has directed funds exceeding USD50,000 to aid multi-faceted marine conservation efforts including coral reef restoration in Koh Samui to marine turtle conservation at Phang Nga, near Phuket, via the turtle sanctuary in Thai Muang, where hundreds of endangered leatherback turtles have been raised and released into the Andaman Sea.

We have made a concerted effort to engage with our local communities, particularly schools, where the next generation can learn about the importance of protecting fragile marine eco-systems.

As the environmental and social conscience is deeply rooted in our philosophy, Aleenta and akyra hotel brands in association with Pure Blue Foundation aim to become single-use plastic free hotels by 2020. The newest opening, akyra TAS Sukhumvit Bangkok, opening in May 2018, is set to lead the charge in this initiative by becoming the first new hotel in Asia to launch without single-use plastic in its room or food and beverage outlets.

 

CAUSE FOR CONCERN

All around the world, marine biodiversity face threats from activities and events such as coastal development, over fishing, inland pollution, global climate change and ocean acidification caused by some of the excess carbon dioxide emissions being absorbed by the world’s oceans.

Since its launch, Pure Blue Foundation actively engaged into reef conservation, maritime life protection and plastic ocean pollution reduction.

Reefs’ Conservation

Reefs have played an important economic and cultural role in the region for hundreds of years and their continued decline could mean the loss of millions of dollars in fisheries and tourism, as well as spelling the end of a livelihood and the enjoyment of some of nature’s most fascinating wonders for many.

Maritime life protection

Sadly, although sea turtles have lived on this planet for 130 million years, the 7 global species of Marine Turtles are all in serious decline throughout most of their range. Habitat degradation, pollution, egg poaching and over-fishing threaten to make them extinct.

Plastic ocean pollution reduction

With over 8 million tonnes of plastic thrown away each year and the existence of a 7th continent spread over 3,4 million sqm in the Pacific Ocean, the world wakes up to the dangers of plastic waste. Pure Blue Foundation dedicated special funds to support the stop of plastic bottle use within the properties of the group and nearby communities. Recent sponsorships especially include the endorsement of The Lab relaunch as the first no-single use Gym in Bangkok, not to say Thailand.