An altruistic call for support to save Thailand’s fragile environment

It gives us a great honour and privilege to invite your much-es- teemed organisation to support the Pure Blue Foundation “Pure Blue Fundraiser” 2016-17, with a serial of meaningful events that springs from the purest of motives and is fuelled by sheer passion for the environment.

Starting from 15th December 2016 to the early 2017, each of the six AHG Resorts & Hotels in Thailand and Laos will hold separate but intimately connected events in support of the Pure Blue Foun- dation into the sixth year. The Pure Blue Foundation was developed as a labour of our common love and uni ed desire to raise much-needed funds and awareness to further the vital cause of marine conservation in Thailand, with a particular focus on the locale of each of our resort destination.

Pure Blue Foundation’s sixth fundraising evening will be held on 26th December 2016, hosted by Aleenta Phuket Resort & Spa on the beautiful Natai beach. Join us for a night of glamour and delicious food, great entertainment performed by the Air Samui team, and win desirable items such as Jewelry, Akaryn Hotel Vouchers and adopting a Turtle.

It was a glittering night on the sands of the Andaman attended by VIPs and those out to make a difference whilst having a ball. The gala fundrais- er 'Coral Couture' hosted at Aleenta Phuket-Phang Nga was the Pure Blue Foundation's  rst event in aid of a very worthy cause – the rebuilding of damaged reefs in Phang Nga. This fabulous charity dinner and auction succeeded in both raising funds and in ensuring all who attended had a wonderful night to remember.

At its locations in Koh Samui, Phuket-Phang Nga and Hua Hin-Pranburi, the AKARYN Hotel Group’s environmental charity, the Pure Blue Foundation, staged the annual fundraiser to help secure the leatherback turtle's survival by nurturing and releasing them into the Andaman Sea and spearhead its numerous community projects.

At Aleenta Phuket-Phang Nga Resort and Spa - supporter of the neighbouring Koh Kloi turtle sanctuary - the theme was Casino Royale. Filipino casino professionals were own in for the evening and guests bought 'charity chips' to play with and raise money in a glamorous evening. The highlight of the night in Phuket was the release of turtles back into the wild.

We have also upheld our pledge to assist and educate local school children and we have been working closely with Baan Khao Pilai Elementary School as Pure Foundation’s adopted learning institution which caters to Muslim children in the community. Some of the development projects that were provided to the school include painting the school, improving their library and procuring new books for the students, donating educational equipment (TV, Computers), inculcating in them the essence of recycling and even arranging a trip to the sea turtle sanctuary in Thai Muang. –– Aleenta Phuket

akyra Chura Samui meanwhile hosted 'Deep Into Blue' beach party and transformed part of the popular Chaweng strip into a beach party haven. Guests were treated to a pulsating beach and pool party that rocked until late, with money-raised from drink purchases going towards the charity.

Earlier this year Ms Anchalika Kijkanakorn, Founder of AKARYN Hotel Group and Pure Blue Foundation, was honoured for her vision as Thailand's boutique resort pioneer when she became the first women to chair the board of leading hospitality group Small Luxury Hotels of the World. Ms Kijkanakorn was also the recipient of the Quality Person of the Year award for 2013, organised by the Foundation of Science and Technology Council of Thailand (FSTT) to recognise individuals who succeed personally and professionally whilst dedicating themselves to the benefit of Thai society and the country in various fields.

Pure Blue Foundation recently held its fundraising event in Bangkok that saw up to 500 models, socialites and businesspeople gather to raise money for the community-focused charity. Held at fashionable entertainment venue Ku Dé Ta, the Glamazon-themed event, was sponsored by American Express, and featured a fashion show by ZUZA, Uncensored and Kaprice. It attracted hundreds of Bangkok’s movers and shakers, with tens of thousands of baht raised in the name of marine conservation.