Recognizing the importance of nurturing language skills at an early age, Aleenta Phuket and Pure Blue Foundation have partnered with Wat Prachathikaram School in Na Toei Subdistrict, Thai Mueang District, Phang Nga Province. This esteemed institution, catering to students from kindergarten through elementary levels, plays a vital role in shaping the academic journey of 161 students, guided by a dedicated team of 10 teachers. In line with our commitment to educational excellence, we recently donated a series of bilingual storybooks (Thai-English), aimed at enriching the linguistic capabilities of students by providing engaging literary resources. Through this initiative, we aspire to contribute to the development of Thai language proficiency while also fostering a love for English literature, ultimately empowering students with the tools they need to thrive in an increasingly interconnected world.

In collaboration with "For Doi Suthep Club" and the Pure Blue Foundation, akyra Manor Chiang Mai is dedicated to tackling the pressing issue of pollution in Chiang Mai. Our partnership extends to various environmental initiatives aimed at mitigating pollution's adverse effects on the region. We've joined forces with local communities to conduct vital firebreak activities in San Patong district, equipping villages with essential tools to combat and prevent forest fires. Additionally, we're extending support to nearby villages and organizations by providing drinking water and dry food for fire protection surveys. Contributing to community resilience, we're proud to sponsor and participate in the annual Run Charity organized by For Doi Suthep Club, aimed at raising funds to combat the recurring pollution crisis. Furthermore, our commitment extends to hands-on involvement in forest restoration activities alongside local villages, ensuring the preservation and rejuvenation of Chiang Mai's precious natural habitats. Through these concerted efforts, we are dedicated to making a tangible difference in environmental sustainability and safeguarding the well-being of the community.

Amidst the vibrant culinary landscape of Chiang Mai, Italics Restaurant at akyra Manor proudly raises its culinary standards to new heights. Recently awarded the prestigious Chiang Mai Green Kitchen Certificate 2024, Italics sets a precedent for excellence in both gastronomy and environmental stewardship. This esteemed recognition not only celebrates the restaurant's commitment to crafting exceptional dishes but also underscores its dedication to fostering food safety and sustainability practices within the heart of Chiang Mai. With each delectable creation, Italics continues to redefine the boundaries of culinary innovation while championing a greener, more environmentally conscious future for the community it serves.

Aleenta Phuket and Pure Blue Foundation joined forces to contribute a lunch garden to the neighboring Khao Pilai School. This philanthropic initiative serves as a multifaceted platform, addressing various aspects of education and community development. Beyond providing nutritious meals, the project introduces students to the principles of healthy living habits and instills a deep understanding of organic farming. The broader impact extends to cultivating a quality lifestyle among the youth, fostering economic resilience, and promoting self-sufficiency. This holistic approach not only nourishes the students' bodies but also nurtures their minds, paving the way for a brighter and more sustainable future.

The Pure Blue Foundation's "Out of the Night Fundraiser" is a monthly Friday night event that seamlessly blends philanthropy with entertainment. Nestled on the sandy shores, this charity beach party offers a vibrant atmosphere with live music, a delightful fun fair, captivating shows, thrilling games, and a mesmerizing fire show. The beachfront transforms into a culinary haven with a live station featuring fresh seafood, antipasti, and a sizzling barbecue, providing a delectable dining experience for attendees. What makes this event truly special is its purpose — all proceeds generated from the evening contribute to the Pure Blue Foundation's noble cause of safeguarding marine life. Through this enchanting fusion of music, merriment, and a commitment to conservation, the "Out of the Night Fundraiser" not only offers a memorable night out but also plays a pivotal role in the ongoing efforts to preserve and protect our precious oceans.

Aleenta Retreat Chiang Mai is actively involved in wildlife conservation with Pure Blue Foundation, which focuses on combating wildlife smuggling and trafficking, particularly concerning species like the Suthep Slow Loris, Deer, Barking Deer, and Bos javanicus Banteng through the "Choengdoisuthep Wildlife & Nature Education Center". The centre is in proximity to Wat Umong, just 1.5 km away from the retreat (accessible before reaching Baan Kang Wat). The center, open on weekdays from 8:00 to 16:30, serves as an educational hub where hotel guests can immerse themselves in the wonders of wildlife, free of charge. By offering this unique opportunity, Aleenta Retreat Chiang Mai not only enhances the experience for its guests but also contributes significantly to raising awareness about the importance of wildlife conservation.

Discover a new era of sustainable luxury at Aleenta Retreat and Resorts, where a pioneering initiative is reshaping hospitality's environmental footprint. Across all Aleenta properties, a groundbreaking effort is underway to recycle non-biodegradable used plant oil, transforming it into biodiesel and eco-friendly Sustainable Aviation Fuel (SAF). This visionary approach not only reduces waste but also powers the hospitality industry with cleaner alternatives, aligning Aleenta with global efforts to combat climate change. Guests can indulge in the opulence of Aleenta with the assurance that their stay contributes to a more sustainable future, showcasing how luxury and environmental responsibility can seamlessly coexist in the realm of hospitality.

Aleenta Phuket, in collaboration with Pure Blue Foundation and Wellington International School of Bangkok, is proud to announce our latest initiative. In a commitment to empowering education, we have donated 5 computers, built wifi connectivity, and provided essential infrastructure to Khao Pilai School. Additionally, Wellington College has donated 11 mobile devices and organized a mentorship program between its students and the young learners of Khao Pilai.

This year-long mentorship program aims to inspire children from both communities through community service. Older students from Bangkok will guide their counterparts in Khao Pilai in various activities, including homework assistance, discussions on sustainability, and mutual growth. It's a beautiful journey of learning, understanding, and building bridges between communities.

Only a 25-minute drive from Aleenta Hua Hin Resort & Spa, visit Thailand’s first marine park, Khao Sam Roi Yot, to discover some of the country’s most beautiful mangroves. Work with park rangers to help reforest this incredible ecosystem and sustain the lives of the countless marine species that call it home. Donation for every tree planted goes directly to our Pure Blue Foundation to fund further environmental projects.

From the moment we began building Aleenta, our guiding principles have been to respect the environment and to cultivate practices that have a positive impact on our planet as well as the communities who host our hotels and our guests.

We have embedded ourselves into the local community by adopting Baan Kuan Ton School and assisting with annual improvement projects such as building a new playground and library, scholarships, and outing days that provide students with new experiences and environmental awareness. The school pledges to become single-use plastic free school – the first one in the country and maybe the world. Next we will work with them to create vegetable garden at school for lunch.

Following the launch of Asia’s first single use-plastic free hotel, akyra TAS Sukhumvit Bangkok, as of June 2019, the group have now implemented this across the whole group. Efforts include sourcing glass bottles and removing all single-use plastic from the bars and restaurants. As well as this, stylish, stainless steel water bottles are handed to guests on arrival, which can be refilled anytime during their stay at the self-service water stations located on every floor. Additionally, toiletry products are presented in locally manufactured celadon containers filled with essential oil-based products which can be refilled – and bought in bulk – at the hotel boutiques. For those wanting to indulge in some retail therapy outside of the resorts, special shopping totes can be found in the wardrobes to encourage guests to refuse plastic bags when shopping, promoting change even whilst outside of the hotel.

Aiming to inspire and educate a generation of eco-conscious travellers, Pure Blue Foundation held the ‘Train & Sustain’ bootcamp at akyra Beach Resort Phuket and Aleenta Phuket – The 2 contemporary beachfront resorts overlooking the Andaman Sea. The three-day health and sustainability boot camp combined group activities to support the local environment such as cleaning local beaches of rubbish and educating children on the consequences of using plastic, with yoga, fitness classes and spa treatments – reinforcing the foundation’s key commitments to responsible tourism and wellbeing.

Designed to fit the theme for the month of giving and sharing, Aleenta Phuket-Phang Nga Resort & Spa and its sister resort akyra Beach Club Phuket host a weekly fundraising event throughout January every year — Blue Night. It collaborates with Pure Blue Foundation and features fun daytime activities such as T-shirt painting, Polynesian-style tattoo workshop, a day trip to the turtle sanctuary and much more. All proceeds go to the foundation for a good cause.

With its own on-site farm, the beachside Aleenta Hua Hin has played a part in the foundation’s sustainability initiatives from the beginning. Embracing the SLOW (Sustainable, Local, Organic, Wellness) movement long before it was deemed ‘trendy’, the hotel uses its local organic produce to offer a farm-to-fork (and facial) concept in the restaurants and spa. Adopting a ‘locavore’ approach to food and beverage, everything not from the farm is sourced from within 30km of the resort. What’s more, the resort also allows the local community to take home fresh fruit, homemade bread and vegetables to enjoy, in an effort to reduce global warning.

In northern Thailand, the boutique akyra Manor Chiang Mai in partnership with Pure Blue Foundation, is dedicated to supporting the local community in Thailand’s northern capital. Over the past few years, these partners have been working closely with nearby schools, helping paint the interiors and also provide much-needed utensils. The team also regularly join fundraising efforts to create a better learning environment for the pupils and even helps plant vegetables in the school’s organic garden.

Aleenta Hua-Hin devised a trainee internship in itiative where deserving students including Bhutanese trainees were provided with hands-on intensive hospitality and culinary based training programs, encompassing skills development in menu creation, guests interaction, budget and costtraining as well as sustainable farming where they learned about the “farmerscalendar”. A concept of understanding what grows best at speci c times of the year in Thailand, a skill they in turn can apply in their farms when they return to Bhutan. A graduate of this program joins the resort as a full time commis chef in October 2013, further solidifying the over-arching positive effect of the scholarship programme.

In July 2012 the Pure Blue Foundation started pioneering activities in coral regeneration at Hanuman Bay,Koh Samui with the aim of increasing coral species from 13 to 25. With the assistance from Swiss-French company Coral Reef Creator, this project also focuses in educating local  shermen, guests and children on the importance of coral reefs. Inspite of initial set backs of having damage darti cial reefs, th eproject pushed on and successfully created arti cial reefs later in 2012. These sanctuaries are designed to attract schools of marine species, which in turn will enable new ecosystems to  ourish,and promote sustainable tourism in the area. –– AKARYN Samui

Situated on the spectacular and private Natai beach in the southern Thai province of Phang Nga, Aleenta Phuket – Phang Nga is privileged to be part of one of the world’s most unique environments. The hotel’s management is committed to supporting its surroundings and the local community, and as such has introduced a Core Environmental Policy. This comprehensive scheme of initiatives re ects our relationship with the environment, our engagement with the local community and is executed by our staff, with the help of our guests.

New Mini-Break Lets Guests Live it Up While Giving Back. THE PURE BLUE Foundation and Aleenta Phuket - Phang Nga are offering the ultimate getaway with a conscience: a special ‘Catch and Release Turtle Lovers’ Mini-Break’ that is centred around releasing an endangered turtle hatchling back into the wild, along with two days of rewarding life, culinary indulgence and pure barefoot luxury. The ultimate getaway with a conscience: release an endangered sea turtle, catch some good karma & rays on the beach.